Joey Shimoda, founder of Shimoda Design Group (SDG), built a studio founded on a multi-disciplined platform that provides quality design, innovation and technical excellence for projects of every scale. In just under eight years, this award-winning, well-published architecture firm has aligned its own brand with some of the world’s most powerful design innovators including Steelcase, Harwood International, Mikimoto America, Rolex Watch USA, Noka Chocolate, Malin + Goetz and MTV Networks. Shimoda most recently collaborated with Steelcase Design on the design of Steelcase’s Worklife Center at Chicago’s Merchandise Mart. In his discussion, learn how SDG has cultivated relationships that lead to design solutions that expand the possibilities of design culture and commerce.
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For every trend you can spot, there’s an equally valid countertrend at the other end of the spectrum. Robyn Waters—former Vice President of Trend, Design, and Product Development for Target Stores—has more than thirty years tracking and translating trends into sales and profit. Drawing upon her most recent book, The Hummer and the Mini, Robyn will reveal the marketplace’s most influential trends and countertrends, showing you how to live with the contradictions, make the most of the inconsistencies and embrace the paradoxes of business as a source of fresh ideas.

A book signing of The Hummer and the Mini will take place 30 minutes following Robyn’s presentation.
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Experience five-star design through the eyes of award-winning designer, Roger Thomas. Recently honored as one of Architectural Digest’s Top 100 Designers, his presentation will take you through the creative process and execution of one of the world’s finest hotels, Wynn Las Vegas. He will share the interesting juxtaposition of how residential design has always been the core of his approach to hotel design; home is now influencing fine hotel design, and how in return hotel guests like to take “the hotel home” with them, whether it be bedding, bath, linens or even his furniture from EF+LM.

Join Roger at the EF+LM showroom, Suite 1870A, for wine and dessert immediately following the presentation and drop your business card for a spectacular raffle drawing that will not disappoint. Winner must be present.
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