Exhibit at NeoCon
Join commercial design’s most influential and rising brands at NeoCon 2027.
Join commercial design’s most influential and rising brands at NeoCon 2027.
The 7th Floor Exhibit Hall brings together established companies and emerging brands from around the globe, showcasing products across furniture, flooring, textiles, lighting, technology and more.
The 2027 Exhibit Hall experience also features Illuminate at NeoCon, NeoCon Collab, the NeoCon Talks and Spotlight Sessions programming series, and partner activations including the Metropolis Sustainability Lab and Interior Design magazine’s Playground—creating a destination for product discovery, fresh ideas and industry connection.
Apply to Exhibit and Learn More
Illuminate at NeoCon brings lighting brands together in a focused environment on the 7th Floor Exhibit Hall, creating a destination for commercial designers and lighting professionals to discover new, innovative lighting products, technologies, and systems that advance the role of lighting in the built environment by bringing together aesthetics, functionality, technology, and human experience.
Designed specifically for the lighting category, Illuminate offers brands an opportunity to participate in a highly visible, cohesive environment while maintaining a dedicated presence for their products.
Apply to Exhibit and Learn More See Illuminate at NeoCon 2026
NeoCon Collab offers an innovative alternative to the traditional booth on the 7th Floor Exhibit Hall. This front-and-center, 2,800 SF installation is curated by a leading design firm and showcases products from a select group of forward-thinking brands in a contextual, multi-brand environment. Hosted experiences within the space drive additional traffic and amplify visibility for participating brands.
Apply to Exhibit and Learn More See the NeoCon 2026 Collab464M+ total media reach, up 53% year over year
5.2M+ social impressions, more than double the prior year
115K+ followers across NeoCon social channels
295K website visitors
141K industry contacts reached through 20+ targeted e-blasts
40+ media partners, including Interior Design, Metropolis, ArchDaily, Architizer, Fast Company, and Crain's Chicago Business
NeoCon's PR partner, Novità Communications, promotes the show and its exhibitors to print, digital, and broadcast media before, during, and after NeoCon, and hosts a large media delegation onsite each year. Share your product launches, company news, and media events with Novità, and they’ll work to put your story in front of the right editors.
Every exhibitor also gets a spot in the NeoCon digital press kit, putting your news directly into the hands of visiting media.
NeoCon is home to the awards that define the commercial interior design industry.
Best of NeoCon is the industry's premier product awards since 1990. A jury of 50+ architects, designers, specifiers, and facility managers evaluate entries onsite across 46 categories. Winners are announced Monday morning during NeoCon and promoted on our website and social channels year-round.
HiP Awards are Interior Design's annual awards celebrating the most innovative commercial products and design thinkers, announced by Editor-in-Chief Cindy Allen and live streamed on DESIGNTV.
IIDA Showroom and Booth Design Competition honors the most original showrooms, booths, and pop-ups at NeoCon. Winners are celebrated at IIDA's Revel in Design and promoted to IIDA's membership and the trade press.
Exhibitor Directory Profile: Add logos, product images, videos, and events so attendees can discover your brand before they arrive.
Exhibitor Social Toolkit: Ready-to-use assets to promote your participation across your own social channels.
Complimentary Social Features: Opportunities to share your products, projects, and news on NeoCon's channels in the lead-up to the show.
Lead Retrieval: Capture attendee data and follow up with qualified leads after the show.
Sponsorship Opportunities: Onsite activations and year-round digital programs that amplify your brand before, during, and after the show.
Keynotes, CEUs, Featured Presentations, workshops, design tours, and talks connect the industry with leading experts, emerging ideas, and insights shaping the future of design.
NeoCon 2027 Call for Programming submissions opens October 28. Learn more
NeoCon's impact extends beyond the show floors. Through the Community Blog, NeoCon Insider newsletters, the NeoConversations podcast, and our on-demand program library, NeoCon keeps the design community informed, inspired, and connected throughout the year—creating more opportunities for exhibitors to stay visible to our highly engaged audience.
NeoCon is supported by the industry's leading organization's, including IIDA, ASID, AIA Chicago, BIFMA, Interior Design, Metropolis, Fast Company, and Crain's Chicago Business. See 2026 partners
Our Advisory Council, Program Review Board, and Best of NeoCon Jury bring together influential principals, specifiers, and executives from top firms, including Gensler, HOK, HDR, Stantec, HKS, CannonDesign, and DLR Group, helping shape the conversations, programming, and product recognition that move the industry forward.
NeoCon takes place at The Mart, North America's largest center for design and a landmark destination, located on the Chicago River. Home to 250+ permanent design showrooms, Class A amenity spaces designed by leading design firms, and iconic Art Deco architecture, The Mart puts your brand at the center of the design industry.
The 7th Floor Exhibit Hall brings together nearly 200 established companies and emerging brands from around the globe, offering a dynamic mix of products, ideas and experiences across furniture and fabrics, interior building products, finishes and materials, technology, and flooring. The floor also marks the second year of Illuminate at NeoCon, an expanded show-within-a-show dedicated to lighting. Beyond product discovery, the 2027 experience features NeoCon Collab, NeoCon Talks, Spotlight Sessions, the Metropolis Sustainability Lab, and Interior Design magazine’s DesignScene. Together, these offerings make the 7th Floor a destination for discovering new solutions, exploring emerging ideas and connecting with the people and perspectives shaping the future of commercial design.

Floors 3 and 10 are home to the contract industry’s leading brands, with permanent showrooms showcasing a diverse range of products and solutions for commercial interiors. Each NeoCon, these spaces unveil newly designed showrooms, introduce the latest product collections and highlight innovations in materials, finishes and furnishings. From established industry leaders to emerging design directions, the showrooms offer an in-depth look at the products, trends and ideas shaping the future of commercial design across workplace, healthcare, hospitality, education and other contract environments.
As the boundaries between commercial, hospitality and residential design continue to evolve, showrooms across Floors 6 and 14 offer an inspiring range of products for projects of every scale and setting. Explore innovative collections spanning luxury fabrics, wallcoverings, floor coverings, furniture, outdoor furnishings and accessories, with solutions for a wide range of design applications.
The Mart’s first floor is home to the world’s largest collection of premier showrooms dedicated to home building and renovation. More than 45 showrooms feature leading brands across kitchen and bath, flooring, appliances, tile and stone, hardware, lighting, paint, custom window treatments, building products and more. Many also offer collections suited to hospitality, contract and commercial projects, making the floor a valuable resource for designers working across residential and commercial environments.
Vice President, NeoCon Exhibitor Sales
jkohl@themart.com
312.527.7083
NeoCon Sales Executive
hcronin@themart.com
312.972.7497
Illuminate at NeoCon Sales
sarni@themart.com
720.469.2693