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Exhibit at NeoCon

Join commercial design’s most influential and rising brands at NeoCon 2027.

As North America’s most important annual event for the commercial interior design industry since 1969, NeoCon is where leading and emerging manufacturers launch innovative new products, connect with key design decision makers and do meaningful business.

June 13-16, 2027
The Mart, Chicago

Explore Exhibitor Opportunities

NeoCon offers three ways for temporary exhibitors to showcase their products and connect with the design community on the 7th Floor Exhibit Hall at The Mart.

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NeoCon Exhibit Hall

The 7th Floor Exhibit Hall brings together established companies and emerging brands from around the globe, showcasing products across furniture, flooring, textiles, lighting, technology and more. 

The 2027 Exhibit Hall experience also features Illuminate at NeoCon, NeoCon Collab, the NeoCon Talks and Spotlight Sessions programming series, and partner activations including the Metropolis Sustainability Lab and Interior Design magazine’s Playground—creating a destination for product discovery, fresh ideas and industry connection. 

Apply to Exhibit and Learn More
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Illuminate at NeoCon

Illuminate at NeoCon brings lighting brands together in a focused environment on the 7th Floor Exhibit Hall, creating a destination for commercial designers and lighting professionals to discover new, innovative lighting products, technologies, and systems that advance the role of lighting in the built environment by bringing together aesthetics, functionality, technology, and human experience.

Designed specifically for the lighting category, Illuminate offers brands an opportunity to participate in a highly visible, cohesive environment while maintaining a dedicated presence for their products.

Apply to Exhibit and Learn More See Illuminate at NeoCon 2026
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NeoCon Collab

NeoCon Collab offers an innovative alternative to the traditional booth on the 7th Floor Exhibit Hall. This front-and-center, 2,800 SF installation is curated by a leading design firm and showcases products from a select group of forward-thinking brands in a contextual, multi-brand environment. Hosted experiences within the space drive additional traffic and amplify visibility for participating brands.

Apply to Exhibit and Learn More See the NeoCon 2026 Collab


For permanent showroom inquiries, visit themart.com

Why Exhibit at NeoCon

Brands across commercial design categories and markets look to NeoCon as a launching pad for innovative products, new connections, and meaningful engagement with active design decision-makers.

Product Categories
  • Acoustics and Privacy
  • Flooring
  • Furniture
  • Interior Products and Solutions
  • Lighting
  • Outdoor
  • Technology
  • Textiles
Market Sectors
  • Workplace / Corporate
  • Healthcare
  • Higher Education
  • Hospitality
  • Retail
  • Government & Institutional
  • Public Spaces

NeoCon Exhibitor Advantage

For more than 55 years, NeoCon has been the leading event for the commercial interior design industry. Exhibiting at NeoCon gives you access to a range of advantages designed to increase visibility, connect with key decision-makers, and support your business goals. From marketing and promotional opportunities to media exposure, industry recognition, and year-round engagement with our highly qualified audience.

Unmatched Reach

464M+ total media reach, up 53% year over year

5.2M+ social impressions, more than double the prior year

115K+ followers across NeoCon social channels

295K website visitors

141K industry contacts reached through 20+ targeted e-blasts

40+ media partners, including Interior Design, Metropolis, ArchDaily, Architizer, Fast Company, and Crain's Chicago Business

Press & PR Support

NeoCon's PR partner, Novità Communications, promotes the show and its exhibitors to print, digital, and broadcast media before, during, and after NeoCon, and hosts a large media delegation onsite each year. Share your product launches, company news, and media events with Novità, and they’ll work to put your story in front of the right editors.

Every exhibitor also gets a spot in the NeoCon digital press kit, putting your news directly into the hands of visiting media.

The Industry's Most Coveted Awards

NeoCon is home to the awards that define the commercial interior design industry.

Best of NeoCon is the industry's premier product awards since 1990. A jury of 50+ architects, designers, specifiers, and facility managers evaluate entries onsite across 46 categories. Winners are announced Monday morning during NeoCon and promoted on our website and social channels year-round.

  • Business Impact Awards honor Best of NeoCon products most likely to drive measurable business results, with finalists judged by journalists from outlets like Fast Company, Bloomberg CityLab, Forbes, The New York Times, and The Wall Street Journal.
  • People's Choice Awards allows attendees to vote for their favorite Best of NeoCon award-winning products onsite during the show, with winners announced at the BIFMA Breakfast on Wednesday morning of the show.



HiP Awards
are Interior Design's annual awards celebrating the most innovative commercial products and design thinkers, announced by Editor-in-Chief Cindy Allen and live streamed on DESIGNTV.

IIDA Showroom and Booth Design Competition honors the most original showrooms, booths, and pop-ups at NeoCon. Winners are celebrated at IIDA's Revel in Design and promoted to IIDA's membership and the trade press.

Tools to Maximize Your Presence

Exhibitor Directory Profile: Add logos, product images, videos, and events so attendees can discover your brand before they arrive.

Exhibitor Social Toolkit: Ready-to-use assets to promote your participation across your own social channels.

Complimentary Social Features: Opportunities to share your products, projects, and news on NeoCon's channels in the lead-up to the show.

Lead Retrieval: Capture attendee data and follow up with qualified leads after the show.

Sponsorship Opportunities: Onsite activations and year-round digital programs that amplify your brand before, during, and after the show.

Programming That Inspires

Keynotes, CEUs, Featured Presentations, workshops, design tours, and talks connect the industry with leading experts, emerging ideas, and insights shaping the future of design.

NeoCon 2027 Call for Programming submissions opens October 28. Learn more

A Year-Round Resource

NeoCon's impact extends beyond the show floors. Through the Community Blog, NeoCon Insider newsletters, the NeoConversations podcast, and our on-demand program library, NeoCon keeps the design community informed, inspired, and connected throughout the year—creating more opportunities for exhibitors to stay visible to our highly engaged audience.

Backed by Industry Leaders

NeoCon is supported by the industry's leading organization's, including IIDA, ASID, AIA Chicago, BIFMA, Interior Design, Metropolis, Fast Company, and Crain's Chicago Business. See 2026 partners

Our Advisory Council, Program Review Board, and Best of NeoCon Jury bring together influential principals, specifiers, and executives from top firms, including Gensler, HOK, HDR, Stantec, HKS, CannonDesign, and DLR Group, helping shape the conversations, programming, and product recognition that move the industry forward.

The Merchandise Mart: An Iconic Destination

NeoCon takes place at The Mart, North America's largest center for design and a landmark destination, located on the Chicago River. Home to 250+ permanent design showrooms, Class A amenity spaces designed by leading design firms, and iconic Art Deco architecture, The Mart puts your brand at the center of the design industry.

What Exhibitors are Saying

Exhibiting at NeoCon is a vital strategic move for Nardi in the USA as the commercial design industry continues to prioritize amenities in the workplace that foster well-being and a sense of community. NeoCon provides us with direct access to the architects, designers, and commercial specifiers who are actively sourcing these solutions. By showcasing our durable, design-forward outdoor collections at The Mart, we position our brand at the intersection of health, productivity, and modern design, ensuring our products are specified in the industry's most prestigious upcoming projects.

NeoCon 2026 at The Mart surpassed all of our expectations. We came to make connections — and what we found was a global community of forward-thinking designers, architects, and facility leaders who were hungry to learn and eager to engage. Being part of the Illuminate show was particularly special, and winning five Best of NeoCon awards made it truly unforgettable.

While we are enormously proud of the many wonderful awards and recognition our products and people received this week—especially seeing Hero Rubber made with Nike Grind recognized for its design, innovation, and sustainability—our deepest gratitude is for the opportunity NeoCon provides to connect directly with the architecture and design community. These face-to-face conversations are invaluable to us; we listen, we learn, and the insights we gain from these meaningful connections are what truly inspire and enable us to better serve our clients and partners year-round.

The business momentum and engagement this year were unmistakable. We saw an influx of active buyers and designers arriving with projects in hand, turning our showroom into a destination for collaborative planning rather than ‘look-and-see appointments.'

I go to 40 trade shows per year, every industry you could think of. We were told you have to go to NeoCon. I didn't know what to expect from NeoCon. I normally go to a trade show with one big open area, but this was a building. I had 11 floors to experience and I only had 1 day. My only regret is that I wish I had another day here. NeoCon, more than any of the other trade shows, is worth its weight in gold because I got to see and experience so much under one roof.

Participating in the inaugural year of NeoCon Illuminate—the epicenter of workplace design—allowed us to forge meaningful connections with senior designers from leading international studios. These connections opened doors to showcase how RBW’s performance decorative sconces and pendants can make a difference. We're proud to share that Sequencer received a Best of NeoCon Award, a true testament to our dedication to design innovation and the vital role that exceptional technical lighting plays in shaping the future of workspaces.

NeoCon is a defining week for our industry, and this was a landmark year for Keilhauer. Expanding our presence at The Mart by more than 3X and launching our first collection with Yabu Pushelberg marked an exciting step forward for us. Bringing Keilhauer and Division Twelve together at The Mart allowed us to create a more complete destination for the design community and our expanded showroom gave us the opportunity to present our first collection with Yabu Pushelberg as it was intended to be experienced, while also highlighting the breadth of our existing portfolio. We're honored to have received five Best of NeoCon awards, but what made the week truly special was the energy in the showroom and the conversations taking place throughout the space. Seeing designers, dealers, media and industry partners engaging with the collection and connecting with one another reinforced exactly why NeoCon remains such an important event for our industry.

Being part of the Best of NeoCon jury and on stage for the awards was an incredibly rewarding experience. You get a unique perspective on where the industry is headed, and this year there was a strong emphasis on how products support human experience. Acoustics were front and center across categories, and it was exciting to see how manufacturers are pairing that with smarter technology and more thoughtful approaches to sustainability and reuse.

Participating in NeoCon 2026 was far more than exhibiting at one of the world’s leading design platforms—it was an opportunity to strengthen Fenabel’s position within the global community of architects, interior designers, and industry decision-makers. Being present at The Mart, an iconic destination where design trends are shaped and meaningful business relationships are built, allowed us to showcase the excellence of Portuguese craftsmanship and contemporary design to a highly influential audience. The response we received reaffirmed that today’s market increasingly values brands that successfully combine innovation, sustainability, and authenticity—principles that are deeply embedded in Fenabel’s DNA. We leave this edition with new partnerships, fresh perspectives, and a renewed confidence that Portuguese design continues to earn its place on the global stage.

NeoCon has always been the heartbeat of the commercial design community, and moving onto the third floor this year with our brand-new, well-attended showroom feels like a true evolution. Being part of NeoCon isn't just about showcasing new product; it’s about building long-lasting connections and participating in a collective energy that drives our entire industry forward.

We often talk about the future of design as if it's about spaces, furniture, or technology. At NeoCon, I was reminded it's really about people. Design has the power to connect worlds of work and play, support diverse needs, and create environments where people can thrive. If the conversations I had this week are any indication, the future looks incredibly human.

With 2026 officially marking Turf’s 10th anniversary, seeing record-breaking attendance in our showroom—with visits up nearly 20% from last year—alongside the incredible energy and turnout at this year’s NeoCon truly reinforces our investment in both the design community and the historic Merchandise Mart, a true cornerstone of our industry. As we unveiled our newly refreshed Turf Design Experience Center – following last year’s opening – we’re so thankful to our partners at THE MART for providing a platform that allows us to collaborate and inspire designers and specifiers, along with thousands of professionals across the world all at one time. We’re so excited to continue this partnership and grow within THE MART as the show continues to evolve.


NeoCon Sponsorship Opportunities

Go beyond your exhibit space with digital, social, and onsite opportunities. NeoCon offers a dynamic mix of onsite and year-round digital sponsorship opportunities—designed to showcase your brand, amplify your initiatives, and create meaningful engagement before, during, and after the show.

Who Attends NeoCon

55,000+ design decision-makers, specifiers, end-users, and influencers gather at NeoCon.

NeoCon by Floor

Explore six floors of permanent showrooms and temporary exhibits featuring products for commercial interiors, with solutions for workplace, healthcare, education, hospitality, retail, government, institutional and public spaces.

Exhibit Hall & Illuminate at NeoCon - Floor 7

The 7th Floor Exhibit Hall brings together nearly 200 established companies and emerging brands from around the globe, offering a dynamic mix of products, ideas and experiences across furniture and fabrics, interior building products, finishes and materials, technology, and flooring. The floor also marks the second year of Illuminate at NeoCon, an expanded show-within-a-show dedicated to lighting. Beyond product discovery, the 2027 experience features NeoCon Collab, NeoCon Talks, Spotlight Sessions, the Metropolis Sustainability Lab, and Interior Design magazine’s DesignScene. Together, these offerings make the 7th Floor a destination for discovering new solutions, exploring emerging ideas and connecting with the people and perspectives shaping the future of commercial design.

Commercial Showrooms - Floors 3 & 10

Floors 3 and 10 are home to the contract industry’s leading brands, with permanent showrooms showcasing a diverse range of products and solutions for commercial interiors. Each NeoCon, these spaces unveil newly designed showrooms, introduce the latest product collections and highlight innovations in materials, finishes and furnishings. From established industry leaders to emerging design directions, the showrooms offer an in-depth look at the products, trends and ideas shaping the future of commercial design across workplace, healthcare, hospitality, education and other contract environments.

Hospitality & Residential Showrooms - Floors 6 & 14

As the boundaries between commercial, hospitality and residential design continue to evolve, showrooms across Floors 6 and 14 offer an inspiring range of products for projects of every scale and setting. Explore innovative collections spanning luxury fabrics, wallcoverings, floor coverings, furniture, outdoor furnishings and accessories, with solutions for a wide range of design applications.

Kitchen & Bath Showrooms - Floor 1

The Mart’s first floor is home to the world’s largest collection of premier showrooms dedicated to home building and renovation. More than 45 showrooms feature leading brands across kitchen and bath, flooring, appliances, tile and stone, hardware, lighting, paint, custom window treatments, building products and more. Many also offer collections suited to hospitality, contract and commercial projects, making the floor a valuable resource for designers working across residential and commercial environments.

Exhibitor Resources

Already Exhibiting? Access everything you need to plan, promote and prepare for NeoCon 2027.

Contacts

Julie Kohl

Vice President, NeoCon Exhibitor Sales
jkohl@themart.com

312.527.7083

Holly Cronin

NeoCon Sales Executive
hcronin@themart.com

312.972.7497

Sohana Arni

Illuminate at NeoCon Sales
sarni@themart.com
720.469.2693