Exhibitor:
Artistry by Design

Artistry by Design (ABD) is an illuminated architectural art studio founded by Christina Sideris, operating at the intersection of conceptual art, architectural lighting, and immersive spatial design. Through proprietary LED technology, precision fabrication, and original photographic artwork, ABD creates large-scale illuminated installations that function as integrated architectural features rather than decorative elements.

Rooted in the philosophy of “Light as Architecture. Art as Infrastructure.”, ABD transforms light into a medium for storytelling, placemaking, and emotional connection. Each installation is designed to enhance the experience of space—creating visual landmarks that strengthen brand identity, elevate perceived value, and leave a lasting impression on those who encounter them.

Serving luxury residential, hospitality, commercial, cultural, and mixed-use environments, ABD collaborates with developers, architects, interior designers, and hospitality groups to deliver bespoke illuminated experiences tailored to each project. From signature LED Art Boxes and immersive feature walls to large-scale architectural integrations and custom licensing programs, every work is engineered to merge art, light, and atmosphere into a cohesive spatial statement.

At NeoCon, ABD presents a new vision for illumination—one where light moves beyond function to become a defining architectural and experiential element. The result is a collection of works that challenge conventional boundaries between art, design, and architecture while shaping environments that are both visually compelling and emotionally resonant.